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🎯 CRM Cleanup & Re-Enrichment

Your CRM Isn't Dirty Data. It's An Unclaimed Revenue Asset.

Every dead email, outdated title, and stale contact in your CRM represents a relationship you already earned. Before buying more leads, find out what can be recovered—we clean, validate, and re-enrich your existing database so it becomes usable pipeline instead of a graveyard.

Your CRM Gets Older Every Month. Your Pipeline Pays For It.

The problem isn't that your CRM has too many contacts—it's that you don't know which ones are still worth contacting.

Dead Emails

Old addresses create bounces and make future campaigns riskier.

People Change Jobs

The person who used to be your buyer may now work somewhere completely different.

Companies Change Too

Company names, websites, roles and firmographic information become outdated.

Duplicate Records Multiply

Multiple records for the same person or company make reporting and outreach unreliable.

Missing Contact Fields

Valuable records may have names and companies but no current email or phone.

Sales Teams Stop Trusting The CRM

Once reps stop trusting the data, they stop using it—and a stale contact stays invisible.

Buy More Data vs. Recover Existing Data

Before spending more on new contacts, find out how much value can be recovered from what you already own.

New Data

  • Research and acquisition from scratch
  • Qualification from zero
  • New outreach, no prior relationship
  • Trust has to be built from the start

Existing CRM

  • Already acquired and already interacted with
  • Potentially familiar with your brand
  • Needs refreshing, not re-acquiring
  • Can provide a lower-friction reactivation opportunity

Included in Every CRM Cleanup & Re-Enrichment Plan

Every plan below comes with these core essentials, no exceptions.

Dead Email Detection & Removal
Duplicate & Junk Record Merge
Job Title & Company Updates
Missing Emails & Phones Filled
Standardized Formatting
Works with HubSpot/Salesforce/Pipedrive/CSV

How It Works

From order to results in four simple steps.

1

Export Your CRM Data

Send us your HubSpot, Salesforce, Pipedrive, or CSV export.

2

Dead Data Detected

We identify outdated emails, duplicate records, and stale job titles across your database.

3

Re-Enrichment Applied

Contacts are refreshed with current job titles, companies, and missing fields via Clay waterfall enrichment.

4

Clean File Returned

You receive a standardized, deduplicated file ready to re-import, plus flagged job-change opportunities.

What A Clean CRM Actually Recovers

You're not buying a cleaner spreadsheet—you're recovering pipeline you already paid to acquire.

Reactivation Campaigns

Old contacts who've changed jobs or companies become a fresh, warm outreach list.

Higher Deliverability

Removing dead addresses protects the sender reputation of every future campaign.

Better Segmentation

Accurate titles and firmographics mean your next campaign actually targets the right people.

Who This Is For

A Strong Fit If:

  • You have a large historical database of B2B contacts
  • Your CRM has years of accumulated leads, clients and prospects
  • You're migrating CRMs and data needs cleanup before re-import
  • You want to prepare a reactivation campaign before buying new data

Choose A Different Service If:

Simple, Transparent Pricing

Choose the plan that fits your needs. No hidden fees, ever.

Starter Clean

Best for smaller databases or a first cleanup

$79 /Order
  • Up to 2,000 records cleaned
  • Email re-validation
  • Duplicate removal
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Most Popular

Pro Clean

Best for active B2B teams

$199 /Order
  • Up to 10,000 records cleaned
  • Full Clay re-enrichment
  • Job-change detection
  • Missing field completion
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Full Revive

Best for large databases & full recovery

$399 /Order
  • Up to 30,000 records cleaned
  • Waterfall re-enrichment
  • Segmentation & tagging
  • Re-engagement list building
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Additional Inclusions

Everything else that comes standard with CRM Cleanup & Re-Enrichment.

Revive Dead Data

B2B data decays continuously. We detect what's outdated and refresh it with current information where available.

Job-Change Goldmine

We flag contacts who moved to new companies—a former contact at a new job can create a new reason to reconnect.

Ruthless Deduplication

Merged duplicates, removed junk, standardized fields—your CRM finally becomes trustworthy again.

Protect Deliverability

Emailing a dirty list destroys your sender reputation. Cleaning first keeps your domain safe.

Any CRM or File

HubSpot, Salesforce, Pipedrive, or a messy spreadsheet—we handle export, cleaning, and re-import mapping.

Lower-Cost Reactivation

Re-engaging cleaned, enriched contacts you already acquired typically costs less than acquiring new leads from scratch.

Need a custom plan?

Whether your requirement is small or large, we've got you covered. Tap 'Order Now' on any plan above and we'll tailor the cleanup to your database size and CRM.

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What Our Customers Say

Real stories from businesses thriving with our solutions.

★★★★★

"Our 18,000-contact HubSpot was a graveyard. After the revive, we ran one re-engagement campaign and booked 31 meetings."

Patricia Wells
VP Sales
★★★★★

"The job-change flags alone were worth it. We reconnected with 200+ past users at their new companies."

Steven Park
SaaS Founder
★★★★★

"Bounce rate went from 14% to under 2% after the clean. Our domain reputation recovered within weeks."

Fatima Al-Sayed
Marketing Ops
★★★★★

"Our 25,000-contact Salesforce instance was a mess. The Full Revive package brought it back to life completely."

Diane Okonkwo
RevOps Director
★★★★★

"Job-change flags helped us reconnect with a past customer who became our biggest account this year."

Hector Villareal
Account Executive
★★★★☆

"Great cleanup work. Would like a scheduled recurring cleanup option for ongoing maintenance."

Yuki Sato
Sales Operations Manager

Data Integrity Guarantee

Nothing Deleted Without Sign-Off

We never delete data without your sign-off—every change is reviewable before it's final.

Sample Tested First

We map your CRM's fields and automations before touching anything, and test on a sample first—so your existing workflows keep running.

Priced Per Order, Not Per Month

Every plan on this page is a one-time cleanup priced per order. There's no subscription and no hidden fees.

You Get The File Back

You receive a standardized, deduplicated file ready to re-import, plus flagged job-change opportunities.

This is a data service. We guarantee how your database is handled and returned—records are refreshed with current information where available, and no cleanup can guarantee replies, meetings or a zero bounce rate.

Frequently Asked Questions

A few things clients usually ask before getting started.

Which CRMs do you support?
HubSpot, Salesforce, Pipedrive, or a plain CSV/spreadsheet export—we handle the mapping for any of these.
What is 'job-change detection'?
We identify contacts who have moved to a new company—past customers or leads at their new jobs are often your easiest wins.
Will this fix my email deliverability issues?
It removes one of the biggest causes. Sending to dead and invalid addresses drives bounces and damages sender reputation, so clearing them first protects your domain. Deliverability also depends on your domain setup, authentication and warmup—a clean list is the foundation, not the whole picture.
How long does a cleanup take?
Turnaround depends on volume, typically a few business days for the Pro and Full Revive packages.
Do you merge duplicate contacts?
Yes, we detect and merge duplicate records as part of every cleanup package.
Will this break my existing workflows?
No—we map your CRM's fields and automations before touching anything, and test on a sample first.
How is this different from Email List Validation?
Email validation answers "is this address deliverable?" This service goes further—duplicates, job titles, company data, missing fields, job-change flags and formatting, not just email status.

Ready To Turn Your CRM Back Into An Asset?

Clean, deduplicated, re-enriched data—ready for your next campaign.

Chat with us